Quote
November 13 | 15:49
[221 notes]
"TwitterやTumblrみたいなのを開発するベンチャーはキャズム論で言うところのイノベーターやアーリーアドプター（だけ）が飛びつくブツを作るのに注力しとくのが良くて、後は、ユーザーが物語を作って、マジョリティーへの橋頭堡を勝手に架けてくれる、という「群衆の叡智でマーケティング（市場を作り顧客を集める）」というところに期待していいんじゃないかと。つまり、まともなマーケティング機能をそもそも持ってない、ってだけの話かなと。"
USP（unique selling proposition：独自のウリになる特性） :Heartlogic (via ku, hidetox)
2007-12-10 (via gkojay) (via shimanashi) (via nobby0-0) (via homh) (via tatsuru) (via s-hsmt) (via yukio)
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